How Chetto is Enabling Scalable Growth for Interior Design Firms
How Chetto is Enabling Scalable Growth for Interior Design Firms

Apr 21, 2025

While the name Kashiv Theevisa is fictional, his story reflects the real experiences of a Bangalore-based interior design founder who adopted Chetto to overcome operational challenges at scale.

Kashiv built his reputation by delivering thoughtfully designed spaces with precise execution. As demand for his firm’s work grew, he found himself at a critical juncture: scale was no longer just about acquiring projects - it was about managing them efficiently.

And that’s where the real challenge began.

Scaling Isn't Just About Projects. It's About Managing Conversations.

Each project involved 10–20 active WhatsApp groups:

  • One with the client

  • One with the vendor

  • One with the on-site team

  • Additional groups for sourcing, design, supervision, coordination, and progress updates

Multiply that by 8 to 10 ongoing projects, and Kashiv was navigating through hundreds of conversations daily - each one holding essential updates, decisions, or action points.

The real problem wasn’t a lack of communication.
It was the inability to track, assign, and act on it all in real-time.

Why Existing Tools Didn’t Work

Despite adopting multiple project management and collaboration platforms, a single issue persisted:

Team members continued sharing all project updates exclusively on WhatsApp groups.

The site teams, contractors, vendors, and even designers preferred WhatsApp because it was instant, familiar, and accessible. Any tool that asked them to change that behavior simply never got adopted.

This left the burden of transferring information manually from chats to dashboards — a fragile system that often broke under pressure.

Then Came Chetto

Chetto approached the problem differently. Instead of replacing WhatsApp groups, it plugged into them.

Chetto quietly sits inside WhatsApp groups and:

  • Understands context from the conversations

  • Creates tasks automatically from key updates

  • Assigns them to the right people

  • Tracks progress based on new messages

  • Surfaces issues or delays without any manual input

Whether a vendor confirmed a delivery, a designer shared a revised layout, or a client requested changes - Chetto was listening, organizing, and keeping the workflow on track.

What Changed for Kashiv

After adopting Chetto, Kashiv’s studio saw:

✅ A drastic reduction in missed updates and delays
✅ Clear ownership of every task without manual follow-ups
✅ Increased bandwidth for Kashiv, who was no longer the bottleneck
✅ The ability to confidently scale without fearing execution breakdowns

“We didn’t need another tool. We needed the only tool we already use — WhatsApp — to work better. Chetto made that possible.”
— Kashiv Theevisa

Final Thoughts

In the interior design industry, precision is everything — and yet the most important updates often live scattered across WhatsApp groups.

Most tools expect teams to change behavior.
Chetto works with it.

If your projects are growing but your bandwidth isn’t, Chetto can help make WhatsApp groups feel like a well-structured project management system — without changing a thing about how your team works.

Made with ❤️ in Bangalore, India.

copyright @ researchify.io 2024

Made with ❤️ in Bangalore, India.

copyright @ researchify.io 2024

Made with ❤️ in Bangalore, India.

copyright @ researchify.io 2024