Let me paint you a picture.

It’s early 2024, and an ambitious AI company is buzzing with energy. The team was young, smart, and full of ideas — but if you peeked behind the curtain, you’d see the chaos they were quietly drowning in.

Tasks were flying around faster than they could catch them. Sales follow-ups were buried under client queries, product bugs, and brainstorming sessions in their WhatsApp groups. Their so-called “systems” were a hodgepodge of Notion pages, Google Sheets, and good old-fashioned memory.

The CEO’s day often felt like a series of fire drills. “Hey, did we follow up with that fintech client?” “Wait, who was supposed to send the proposal to XYZ?” “Didn’t we already discuss this feature last week?”

They needed order.

Enter: Chetto

Chetto started as a side project — a desperate attempt to build something that could keep up with the way they actually worked: on WhatsApp, in rapid bursts, across multiple client and internal groups.

The concept was simple — what if an AI could sit quietly in the background, listen to all the chatter, and magically turn the important bits into tasks, reminders, and follow-ups? No more “let me check the chat” chaos. No more dropped balls.

The first few versions were clunky (as all good v1s are), but even then, they saw glimmers of hope. Tasks surfaced in a neat dashboard instead of being lost in 2 AM message dumps. Follow-ups got nudged automatically, sparing the CEO the awkwardness of babysitting.

The Turning Point

As Chetto matured, so did the AI company. Their WhatsApp groups transformed from chaotic black holes into living, breathing workflows.

• Sales conversations auto-sorted into a pipeline.

• Client requests were tagged and tracked, so nothing slipped.

• Internal brainstorming became searchable, so they actually remembered their own good ideas.

Most importantly, the CEO — a very stressed one — could breathe. Chetto became their second brain, pulling out client names, past discussions, and key updates at the speed of thought.

The Twist

If you’ve read this far, here’s the punchline: the AI company (that's us!) didn’t just use Chetto — they built it.

What started as a survival tool for their own messy ways became a product they couldn’t run their company without. And once they saw how it transformed their work, they realized every business running on WhatsApp (which, let’s face it, is nearly every business in India) could use a Chetto of their own.

Today, Chetto is out in the wild, helping everyone from small businesses to sales teams and service providers manage their work without ever leaving WhatsApp.

Researchify became Chetto’s first and best case study — proof that sometimes, the product you build to save yourself ends up saving others too.